Trying to obtain the necessary paperwork to open a legal cannabis dispensary is complicated.
There are many qualifications and regulations involved.
The process is extremely expensive. I found it helpful to hire a company that specializes in helping business owners navigate the application and licensing procedures. They were instrumental in avoiding pitfalls and expediting the completion. Even with the doors of the dispensary finally open, the day-to-day operation is still strictly regulated by the state. Everything from inventory to the security of the building is held accountable. There are also rules associated with advertising and marketing. Although there is significant cost involved with continuing to hire specialized companies to assist, I am convinced the investment is worthwhile. I don’t know anything about running a pay-per-click campaign. I am not familiar with the ins and outs of digital marketing. I have no experience with web design or dispensary SEO. In order to build a successful brand, I hired a digital marketing company. They handled everything from designing the website and adding content to setting up online ordering and our Google rankings. Because of their help, my dispensary shows up on page one of Google for a long list of keywords. The dispensary sells to both recreational enthusiasts and medicinal patients. Anyone over the age of 21 with a valid, government-issued identification is welcome to shop and purchase. We also accept out of state medical marijuana cards. I want my shop to show up when anyone searches for recreational or medicinal cannabis in our local area. I hope to have locals and tourists, beginners and seasoned connoisseurs find us.