If you are talking about SEO, the most substantial factor is savvy, money helps, of course, and if you don’t have SEO savvy.
You will need a ton of money to make up for it.
The key to SEO is getting your name out there, and letting people guess you exist. The major franchises do well because they have national SEO campaigns, we don’t have that. To drum up more business for our medical cannabis dispensary. We needed to get creative and unleash some SEO savvy. I tried to leverage something that every member of the staff had, which is a deep expertise of medical cannabis and the products We carry. These budtenders are experts in their field, so I made them available online to answer questions from the public, then using text, messenger, Zoom, or Facetime, anyone online could contact us through the medical cannabis website to ask a question, however any question, having to do with our cannabis store or with the products in general, and our budtenders will answer your query in real time. It won’t lead to instant sales, it will start to spread the online footprint of our medical cannabis dispensary, and raise awareness of it. The more people who know who we are and how smart we are about medical cannabis, the more our reputation will grow. Eventually this will translate into higher sales, especially if we can get the medical cannabis delivery repair up and running like We intend. We don’t have a lot of money for SEO, with our medical cannabis expertise hopefully we can succeed.