When I started my cannabis store I was way out of my element.
I needed to research every little thing.
I finally nailed the business aspect with it by starting an LLC, getting a POS system set up and hiring budtenders. I then got in touch with a local grower, hot products on the shelves and set up the store. I thought I was finished. It just goes to show you that any good business requires constant love and care. I now have realized that I need to do internet marketing. That is a bit out of my wheelhouse. I searched around for internet marketing services and I found the perfect company. They are an SEO business that does web designs, social media posting, PPC, SEM and search engine optimization. I used every internet marketing service they recommended. I wanted a website for my company, social media platforms and for the website to rank high on google. Sometimes that requires pay per click advertising which means you pay for your spot on google. Everytime someone clicks, it costs me money, whether or not I get the sale. SEM strategies are very similar to this because it is also paid ads. SEO is more organic results by targeting keywords. This company recommended using just search engine optimization on top of a fully functional website and social media platforms. So far the internet marketing services have been ideal for my company. I am seeing a lot of business right out of the gate.