Years ago I paid a company to do a business website for me.
They set me up with all sorts of web pages, wrote the content themselves and got the curbside pick up form all set up. It was worth the money. For years I coasted off of good web design and word of mouth. I noticed recently that I hit a stagnant point. My sales stayed around the same every month. They were good, but not great. I really thought I could do better. I noticed I was a hit with the locals, but nobody out of town even heard of my marijuana dispensary. I realized that my website didn’t rank very high on google. I started out with pay per click advertising. That means I get a top spot on google but pay for it anytime someone clicks on it. I felt like it was costing me money in the end. I realized that more organic results through SEO were smarter. I am not savvy in search engine optimization services though. So I hired an SEO company to do all of that for me. They targeted keywords for my area, cannabis products and so much more. Suddenly my website was ranking high on google. I have seen an influx of tourists coming into my store as well. The SEO business recommends giving my web design a bit of a facelift. It has been a few years. I have added things like cannabis delivery and a vape lounge. It would be smart to do this. I want to have it done through this same company. They are amazing.