The advertising business told me to change the packaging

Sales at the cannabis shop have been low lately in addition to our beach house products aren’t selling very well, then we have a 25,000 square foot indoor cannabis grow operation.

We grow seventeen different strains indoors in addition to all of us use those strains to create dried flower products in addition to shatter, live resin, in addition to cannabis edibles.

When all of us first started the business, sales on all products were through the roof! They tapered out over time, as expected, however the beach house brands still aren’t doing very well! I spoke with a marketing in addition to research firm that specializes in cannabis trends. The marketing business sent a strategist to the store to evaluate our products, packaging, in addition to sales set up. The marketing consultant had a ton of ideas to help sell our beach house products! One of the greatest suggestions was to change the packaging. The marketing expert did not think all of us were utilizing the right kind of packaging for our product, and she recommended a see through bin instead of green glass in addition to she also recommended a box that had a clear view of the product inside. We were using black in addition to yellow colors for the packaging on all of our flower products in addition to the consultant recommended lighter colors that are strain particular. She felt that a color coded box plan might help patrons identify the products they want more quickly. I have to be honest. It was pricey to hire a marketing expert, however she had a lot of unbelievable ideas. Since consulting with the expert on marketing, sales have increased 10%. Overall, the new packaging is simply more charming.
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