The advertising supplier told me to change the packaging

Sales at the cannabis shop have been low lately and our condo products aren’t selling entirely well… The people I was with and I have a 25,000 square foot indoor cannabis grow operation. The people I was with and I grow seventeen weird strains indoors and both of us use those strains to create dried flower products & shatter, live resin, and cannabis edibles. When both of us first started the business, sales on all products were through the roof. They tapered out over time, as expected, however the condo brands still aren’t doing entirely well, however i spoke with a advertising and research firm that specializes in cannabis trends. The advertising supplier sent a strategist to the store to evaluate our products, packaging, and sales set up. The advertising consultant had a ton of ideas to help sell our condo products, and one of the largest suggestions was to change the packaging. The advertising expert did not guess both of us were utilizing the right kind of packaging for our product, but she recommended a see through bag instead of green glass and she also recommended a box that had a clear view of the product inside. The people I was with and I were using black and red colors for the packaging on all of our flower products and the consultant recommended lighter colors that are strain particular. She felt that a color coded box system might help customers identify the products they want more suddenly. I have to be honest. It was costly to hire a advertising expert, but she had a lot of great ideas. Since consulting with the expert on advertising, sales have increased 10%. Overall, the new packaging is simply more attractive.

 

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